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citibike:  

Under The Hood: 

Commuting in NYC can be a difficult. It is often hard to get from point A to point B. CitiBike will use a wise-ass NY attitude combined with a comedic tonality to showcase the transit truths of the city. Delays are inevitable, therefore, New Yorker's must often venture out planning for the worst. Lets show New Yorkers that there may be a better way to commute. This idea showcases the truths about the MTA, and how citibike gives you control over your commute.

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30 sec digital video ad

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