With the 500X, you get to experience more of the adventure.  Let's illustrate the size and performance of the Fiat 500x by using the dual sunroof as a device that shows all the places you can go, and views you can have from the front seat and the back!  The tonality of the campaign captivates the beauty and essence one will experience through the Fiat 500X. The Fiat 500x campaign illustrates the impact of these features with organic photography using low angle shots. Ultimately, the tagline used, “Shot in the Fiat 500x” serves as a means of spoofing Apple’s “Shot on Iphone” campaign.

 

2D EXECUTIONS:

The magazine ad or billboard will feature a worm’s eye view depicting multiple breathtaking landscapes. These include a cityscape, forest view, and open sky of stars.